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Abercrombie & Fitch new face, Kris Lewin

While the London flagship was opening earlier this month in Savile Row (see previous post), Abercrombie.com changed its website layout though still kept its simple white background, giving a more modern and "A&F like" style. The website features the seasonal "A&F: New Faces" video introducing new campaign model, Kris Lewin. Watch the video...

and other previous videos...

Source A&F

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Fashion

Abercrombie & Fitch in London

On March 22 at 10:00 a.m. Abercrombie & Fitch will open a flagship at 7 Burlington Gardens in London. This will be the Company's first European store. Mike Jeffries, Chairman and Chief Executive Officer of Abercrombie & Fitch said, "We are thrilled by the opening of the London store, which will truly become a worldwide flagship. Its location in one of the most historic districts in the retail world will provide an extraordinary showcase for the Abercrombie & Fitch brand."

In 1892, Abercrombie & Fitch began as a small store and factory in New York City. David Abercrombie & Ezra Fitch were dedicated to selling only the highest quality camping, fishing and hunting gear. Distinguished clientele included Theodore Roosevelt, Admiral Robert Peary, Ernest Hemingway, the Duke of Windsor, Sir Ernest Shackleton, Presidents Eisenhower and Kennedy. Today, Abercrombie & Fitch seeks to outfit a new generation of spirited clientele in the United Kingdom.

Source Abercrombie & Fitch

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